Customer segmentation to personalise advertising and user experience.

A segmentation is an ideal starting point for building up a data science capabilities as it can be reused in many places.

A good segmentation can be used to drive value across your organisation.

Communication tool within the business - reports can be broken down by segment, discussions can be structured using the segments - “I think we should be targeting the X segment with this new newsletter”.
Targeted response to customers, e.g. tailoring the content of email communications by segment.
In propensity models and in the customer lifetime models.
As strata for more advanced testing.
Understanding the different customer life cycles (segment X tend to subscribe in response to offers but will cancel once the full price is charged.)
Profile customers for partners or advertisers.

We use the latest machine learning techniques to first simplify your data and then identify customer groupings.
our segmentations are always built directly in your database.
Our segmentations change over time and adapt intelligently to the amount of data that you have for each person.